About Us

OUR STORY - Why we exist?

MINISTRY OF NOW is an artist-driven studio that merges art and fashion to create wearable art.
Founded by Varun George (surfer, skater and nature lover), it began as a way to help visionary artists tell stories that matter.

Our mission is to empower visionary artists celebrate cultural movements 💥

ARTIST DRIVEN - Designed to tell a story

Every drop we create connects to the zeitgeist of our times.
Each collection is a collaboration with a dope artist who brings their world into ours.
Our next drop with Malvika Jey explores the evolving world of Psychedelia. 🍄

LIMITED EDITION - 33 PRINTS 

We make single pieces (1/1) or limited runs — upto 33 pieces of any design. 
Each garment is numbered and artist-tagged (example: Godot - 01/33). Every MINISTRY OF NOW piece comes with a certificate of authenticity detailing the artwork, print number, year and other garment information  🖤

SUSTAINABILITY - Organic AF

We use 100% organic cotton (certified) and source everything locally. We aim to build a truly conscious gender-neutral slow fashion brand.

- Every artist and maker is fairly paid.
- Organic and durable - made to last.
- Indian artists tell stories for the world.

Small production and we share all our numbers for radical transparency.