Our Business Ethics

SUSTAINABILITY - Organic AF

We only use 100% (certified) organic cotton for all our products and source everything from India. We aim to build a truly ethical slow fashion brand.

- Every garments is high quality and designed for maximum durability - made to last.
- Responsible sourcing and vendor selection - Made and grown in India.
- Every artist and maker is fairly paid.
- Small batch production and sustainable packaging 

TRANSPARENCY IS KEY

No secrets, no greenwashing. Only the truth.
We are accountable for every garment we have made so far which is 146 T-shirts (including samples) at the year end 2025.
In 2026, we plan to produce 540 t-shirts in February and continue to scale up this year. We strive to get better and learn from all our mistakes as we grow. Most importantly, we want to share all our learnings.

SLOW FASHION - DROPS

DROP 1: Organica and the Ocean by Waylon (2024)
- Hand painted and screen prints using organic dyes only
2 artworks (33 Tshirts)

Drop 2: Surfing Kali and other sub-cultures by Godot (2025)
- Digital prints (DTG) on organic cotton
3 artworks (99 Tshirts)
2026 >>> 5 new artworks

Drop 3: Goan Psychedelia by Malvika Jey (2026) 
- Digital prints (DTG) on organic cotton
2026 >>> 8 artworks (333 Tshirts) 

PRICE TRANSPARENCY

Here is the average price breakdown of a t-shirt so you know exactly where your money is going.

PER T-SHIRT:  ₹3,300 
- Artist Fee: ₹300 (We pay our artist in advance (₹300 x 33 Tshirts = ₹9,900 per artwork)
- Fabric material, dying and stitching: ₹1,400 (Produced by NCJohn Factory in Tirrupur)
- Packaging, printing and tags: ₹300 (Lafalabs)
- Logistics: ₹200
- Ministry Of Now: ₹1,100 (All our profits go to @greenlane.tv - Activism media channel that creates awareness around sustainability related topics in India)