SUSTAINABILITY — ORGANIC AF.

We believe sustainability isn't just about what a garment is made of. It's about how it's made, who makes it, how long it lasts, and what happens to it after it leaves us.

We're thoughtful about every step of the process, from sourcing our materials to production, packaging and logistics. We're not perfect, but we're committed to doing better.

01. MATERIALS — ORGANIC BY NATURE

All our T-shirts are made using 100% organic cotton. We choose materials that are kinder to the planet and are mindful of the resources that go into making our garments.

02. MADE TO LAST

We believe in making fewer, better things. Every garment is designed for quality, comfort and durability. We want you to wear it for years, not seasons.

03. MADE IN INDIA

Our garments are made in India. We prioritise responsible sourcing and work towards building long-term relationships with our manufacturing partners and vendors.

04. ARTISTS GET PAID

Art deserves to be valued. Every T-shirt sold earns its artist INR 1,000. We believe the people behind the artwork should be fairly compensated for their creativity.

05. NO SALES. NO MARKDOWNS.

Our collections are limited-edition artworks, not seasonal inventory. We don't believe in artificially inflating prices to eventually discount them. The price you see is the price we stand by.

Every piece is made in limited quantities, and we intend to keep it that way.

06. KEEP IT. REPAIR IT.

We want our T-shirts to stay in your wardrobe for as long as possible. If your garment needs a little love along the way, we'd like to help. We're working towards making repairs part of the life of every Ministry Of Now piece.

Because the most sustainable T-shirt is often the one you already own.

LESS, BUT BETTER. ALWAYS.